Content marketing strategy

We help you set a plan to create value for potential customers, win their trust, and get more sales.

Have you noticed the term “content marketing” has surged in popularity and everyone seems to be talking about it?

We’re glad to see it getting the press it deserves. We have been leveraging content marketing since 2009, when we first saw the approach generating success stories. Today, we continue to create useful content for our clients because we know that business owners and website visitors benefit from it and it creates real value.

Before proceeding, we have to make one thing clear. We are not talking about promotional articles that can be purchased in media with the note “Content Marketing.” Also, we do not favor Facebook postings that say: “Come to our site!” We are talking about web content, from which the readers really benefit.

From time to time we are asked where marketing is moving, as more and more often:

• attention is drawn away from traditional marketing channels;
• banners are blocked;
• consumer loyalty to companies is dissipating.

We believe that in the future, winners will be those who really help and educate their clients; those who make the lives of their readers better by providing both useful and entertaining content. The form may be text, e-book, picture, video, podcast, or combinations of various content types.

At Lavii, we focus on the text side because we know how to do it effectively and have the right people in place to make it effective. Google still likes written content very very much. Specifically, Google’s artificial intelligence called Google RankBrain, which determines where sites will land on a search results page based on three main components:

• Content on the website,
• The number of links to your webpage,
• Use of content (e.g. how long a visitor reads the text, whether he clicks on the following pages, or whether he returns to Google to search further).

As you can see, none of these three things can be achieved without content. With some concessions, maybe the number of links, but only partially.

Do you ask the following questions when you’re not getting new clients?

• Should I organize a promotional campaign?
• Is there a real need for our service?
• Should I send a listing?
• Why aren’t clients completing purchases or making orders?
• Is our price too expensive?
• Are there any visitors on our website?
• How can we increase number of people on our site?

With the help of well-thought-out content marketing, you need not bother yourself with issues like these as new customers and inquiries are constantly flowing in.

Content marketing is a way of raising customer interest regarding buying a product or service.

When a person comes to your site with a concern, you address it for him. Through the content, you provide him with lots of details and information about your product and field in general. You help him without recommending anything.

This is one of the laws of life: first you need to give, and then you can get something in exchange. When people benefit from the content you create, they begin to trust you, which leads logically to inquiries and purchases.

It’s just that – trust is needed. That’s exactly how content marketing works. You create really valuable content people benefit from, and they will turn later to you for help.

Let’s slow down and carefully consider everything in advance. In order for content marketing to be commercially viable and really work, it is necessary to set a content marketing strategy.

It should also be determined if this is necessary for your company at all. We do not sell sand in Sahara and snow in Alaska. If we see that content marketing cannot be applied to your business, then we will certainly say so.

Only after the strategy is set, there is an understanding of what, why, how, and when to start and what needs to be avoided. The next step is mapping out how and who will implement the necessary measures, and what obstacles may come about. And believe us, the obstacles that prevent people from reaching the content are plentiful.

Creating a content marketing strategy costs $1,600. The price includes a number of things:

1. A meeting that gives us the opportunity to learn about your business.
2. A study of what your competitors are doing in the field of content marketing.
3. Choosing the right content marketing strategy and preparing a drawing so that everyone understands how it fits into the overall picture of the company’s marketing and how it will make money.
4. We’ll explain the bigger picture in your strategy paper.
5. Carrying out keyword research (price per country).
6. Planning methods to outperform competitors and mapping out their current positions.
7. Suggesting various content marketing ideas and titles you could implement.
8. We will advise you on what and how to do; how to overcome barriers to content marketing and how to outsmart competitors.

Then, there is nothing else to do but to roll up your sleeves and get busy.

Of course, there is a guarantee. If you carefully read the strategy document and decide it is cannot help you, it cannot be implemented, or you didn’t learn anything new, just tell us. We will not send you a bill. Nobody wants to pay for useless things, and you’re certainly no different. Our goal is to create maximum value, and if we fail, then what is there to charge for?

As we mentioned earlier, we have had experience in this field since 2009. We’ve helped create more than a dozen e-books and hundreds of articles and pieces of content.

There are lots of people who talk about content marketing, but insanely few use content marketing, themselves. We belong to these few.

Customers come to Lavii through word of mouth and content. If we put together all worthwhile content that we’ve shared for free over the years in one single document, it would be more than 200 pages long.

Over the years, we have been continuously learning. We understand that content is not just text-based, but it needs to really help the user and move them from point A (start) to point B (sales).

Immediate benefits:

• You’ll know things are moving in the right direction;
• You’ll know where to invest time and money for content marketing;
• Everyone in your company will have a unified understanding of what and how to deal with content marketing.

The long-term benefits:

• Avoid lagging behind competitors and overtake them;
• Your company will gain the image of being an authority;
• Your company will develop the reputation of an expert;
• You will not need to lower prices to get customers;
• You’ll get more potential customers from Google to your website.