An effective marketing strategy begins with a well-functioning website, purely because all other marketing activities are useless until you have a solid foundation. It makes no sense to buy ads on Facebook or Google when people land on a poorly-functioning site and then leave without taking any action.
It is not merely a beautiful and fluid design that poorly-performing sites lack in, but something more important: trust. When a site doesn’t demonstrate that the business is trustworthy, visitors don’t take action. We understand the subtle cues visitors pick up on that convey a business is reputable, so they feel confident taking the next step.